Rwanda Proposes Changes to Competition and Consumer Protection Law

Rwanda is planning to update its Competition and Consumer Protection Law to tackle new market challenges and meet international standards. The current law, Law No 36/12, was first introduced in 2012. After 12 years, the government believes it’s time for changes to reflect new business practices, especially in areas like e-commerce, pyramid schemes, and multilevel marketing.

The new draft law focuses on several key areas. First, it broadens the definition of "consumer" to include not only those who directly buy products but also anyone who uses a product or service through the direct consumer. The law also introduces a stronger system for regulating business mergers to prevent unfair competition. It requires businesses to publicly share information about their merger plans to promote transparency.

Consumer rights are better protected in the draft law with clear rules on product safety, pricing, and aftersales services. There are also tougher penalties for misleading advertisements and unfair business practices. The law specifically addresses online businesses, ensuring that e-commerce sellers follow consumer protection rules.

picture Source: Rwanda parliament X account

In terms of enforcement, the new law gives the regulatory authority more power to investigate and take quick action against businesses breaking the rules. This includes introducing a new system for reviewing decisions, with an independent appeal committee to reduce court cases. There will also be programs encouraging businesses to admit their mistakes and cooperate with investigations in exchange for lighter penalties.

Finally, the draft law adds a focus on sustainability and climate change, promoting environmentally-friendly business practices that do not harm competition.

These changes are aimed at making Rwanda's markets fairer for both businesses and consumers while aligning the country with regional and international trade agreements. The updated law will help ensure that competition remains healthy and consumers are better protected in the modern economy.

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