Rwanda is planning to update its Competition and Consumer Protection Law to tackle new market challenges and meet international standards. The current law, Law No 36/12, was first introduced in 2012. After 12 years, the government believes it’s time for changes to reflect new business practices, especially in areas like e-commerce, pyramid schemes, and multilevel marketing. The new draft law focuses on several key areas. First, it broadens the definition of "consumer" to include not only those who directly buy products but also anyone who uses a product or service through the direct consumer. The law also introduces a stronger system for regulating business mergers to prevent unfair competition. It requires businesses to publicly share information about their merger plans to promote transparency. Consumer rights are better protected in the draft law with clear rules on product safety, pricing, and aftersales services. There are also tougher penalties for misleading advertisem...